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How to Outsource Trademark Renewals to Unlock Value

Cary Levitt / February 22, 2017
How to Outsource Trademark Renewals to Unlock Value

No trademark manager has said, “I have plenty time, money and resources to manage our trademark portfolio. Our budget should be cut!”. Instead, trademark practitioners are constantly juggling how to efficiently allocate services, satisfy the company’s diverse portfolio requirements, and stay within a tightening budget.

Trademark Renewals and Outsourcing

Corporations and law firms are increasingly outsourcing trademark renewals to a service provider.  A service provider offers a multitude of distinct benefits, such as:

  • Highly competitive rates
  • On-demand portfolio reports
  • Regular country law updates that monitor ever-changing legal requirements around the world
  • Single point-of-contact for worldwide trademark renewals and filings

How outsourcing trademark renewals to a service provider impacts value

Higher volume equals lower costs

No matter how large your portfolio, the trademark renewal provider will have a higher volume. When it comes to negotiated agent rates, size does matter; you can capitalize on the lower rates they have within their agent network. Depending on the number of countries and classes you renew in, this cost savings can be significant.  

Direct representation

If the provider has multiple offices, you will realize considerable savings where the trademark renewal provider has direct representation in countries.  Removing extra fees related to agents can be a key cost-saver.    


Service providers have the systems and resources to efficiently manage trademark renewals – without mistakes. Their efficiency allows them to perform the renewal at a fraction of the cost of an internal team or an outside law firm. 

Minimize Risk and Increase Accuracy

Service providers have the infrastructure in place to verify the accuracy of data and dates before renewals are missed.      

The Bottom Line

When you outsource trademark maintenance, you save cost and free up your team to work on strategic issues. Outsourcing provides the balance between time, money, and risk.

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Posted by Cary Levitt

Cary Levitt is the US chief operating officer for Dennemeyer Group, where he develops and implements strategies to exploit Dennemeyer’s extensive IP services. Levitt’s 30 years of corporate experience ranges from the development of IP strategies to forming strategic alliances.

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