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Posts by Lucia Granieri

Lucia Granieri has been active in the Intellectual Property field since 2010, with a focus on trademark, design and copyright law, art law, IP & sport, unfair competition, negotiation and drafting of contracts. An IP consultant for national and international sports organizations, she has spoken at several conferences on the protection of IP rights. Also, Lucia Granieri lectures on ambush marketing and the protection of Olympic IP. She is also an expert in Italian & EU administrative proceedings before UIBM and EUIPO and ADRs for domain name disputes.

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The purpose of the new legislation is to strengthen the regulatory framework regarding parasitic advertising, introduce sanctions for violators and protect well-known signs in the sports field.